Here at Fernwood we are excited and proud to be part of this story. Visit our profile at www.fernmark.nzstory.govt.nz
WHAT THE FERNMARK
REPRESENTS TO
CUSTOMERS
The FernMark represents the story of who we are and where we’re from, our New Zealand Story. Underpinning this story are three core characteristics – kaitiaki, integrity, resourcefulness – which describe our attitude and way of doing things; a unique approach that is highly valued by our customers.
WHAT IT MEANS
TO CARRY
THE FERNMARK
A licence to bear the FernMark is formal recognition of a business’s role as an ambassador of the New Zealand Story. It is a privileged role, requiring a business to responsibly represent New Zealand offshore and always protect the well-being and reputation of our country.
TELLING OUR
NEW ZEALAND
STORY
The New Zealand Story brings to life the distinctly Kiwi attributes that make us unique and helps us communicate our value to the world. It connects what the world already knows about our country with the things they love about us as people, and reveals our innovative and creative spirit. Visit www.nzstory.govt.nz for more information.